fdb – Forschungsdatenbank der Europa-Universität Viadrina Frankfurt (Oder)

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Zeitschriftenartikel
Jochen Koch, Matthias Wenzel, Ninja Natalie Senf, Corinna Maibier: Organizational creativity as an attributional process: The case of haute cuisine
In: Organization Studies, 2017
Zeitschriftenartikel
Matthias Wenzel, Jochen Koch: Strategy as staged performance: A critical discursive perspective on keynote speeches as a genre of strategic communication
In: Strategic Management Journal, 2017
Zeitschriftenartikel
Matthias Wenzel, Heinz-Theo Wagner, Jochen Koch: The funeral industry and the Internet: On the historical emergence and destabilization of strategic paths
In: European Journal of Information Systems 26(4), 2017, S. 361-378
Zeitschriftenartikel
Madeleine Rauch, Matthias Wenzel, Heinz-Theo Wagner: The digital disruption of path-dependent business models: An experimental study
In: Proceedings of the 37th International Conference on Information Systems, 2016
Zeitschriftenartikel
Martin Eisend, Heiner Evanschitzky, David I. Gilliland: The Influence of Organizational and National Culture on New Product Performance
In: Journal of Product Innovation Management 33/3, 2016, S. 260-276
Zeitschriftenartikel
Heiner Evanschitzky, Martin Eisend, Roger J. Calantone, Yuanyuan Jiang: Success Factors of Product Innovation: An Updated Meta-Analysis
In: Journal of Product Innovation Management 29/S1, 2012, S. 21-37
Zeitschriftenartikel
Martin Eisend, Franziska Küster: The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
In: Journal of the Academy of Marketing Science 39/6, 2011, S. 906-921
Zeitschriftenartikel
Martin Eisend: A meta-analysis of gender roles in advertising
In: Journal of the Academy of Marketing Science 38/4, 2010, S. 418-440
Zeitschriftenartikel
Martin Eisend: A meta-analysis of humor in advertising
In: Journal of the Academy of Marketing Science 37/2, 2009, S. 191-203
Zeitschriftenartikel
Martin Eisend: Two-sided advertising: A meta-analysis
In: International Journal of Research in Marketing 23/2, 2006, S. 187-198

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