fdb – Forschungsdatenbank der Europa-Universität Viadrina Frankfurt (Oder)

A

Zeitschriftenartikel
Martin Eisend: A meta-analysis of humor in advertising
In: Journal of the Academy of Marketing Science 37/2, 2009, S. 191-203
Zeitschriftenartikel
Martin Eisend: Two-sided advertising: A meta-analysis
In: International Journal of Research in Marketing 23/2, 2006, S. 187-198
Zeitschriftenartikel
Tom Vogel, Bernardo Almada-Lobo, Christian Almeder: Integrated versus Hierarchical Approach to Aggregate Production Planning and Master Production Scheduling
In: OR Spectrum 39.1, 2016, S. 193-229
Zeitschriftenartikel
Farid Tarrahi, Martin Eisend, Florian Dost: A meta-analysis of price change fairness perceptions
In: International Journal of Research in Marketing 33 (1), 2016, S. 199-203
Zeitschriftenartikel
Florian Dost, Jens Sievert, David Kassim: Revisiting firm-created word of mouth: High-value versus low-value seed selection
In: International Journal of Research in Marketing 33 (1), 2016
Zeitschriftenartikel
Jochen Koch: Inscribed strategies: Exploring the organizational nature of strategic lock-in
In: Organization Studies 32 (3), 2011, S. 337-363
Zeitschriftenartikel
Matthias Wenzel, Wasko Rothmann, Jochen Koch: Tight-loose coupling of bundled capabilities: The imbalanced utilization of emerging digital technologies in newspaper businesses
In: Proceedings of the 35th International Conference on Information Systems, Auckland, New Zealand, 2014
Zeitschriftenartikel
Matthias Wenzel, Thomas Schmidt, Daniel Fürstenau: The Path Biography Methodology: Analyzing self-reinforcing mechanisms on technical and organizational levels
In: Proceedings of the 36th International Conference on Information Systems, Forth Worth, TX, 2015
Zeitschriftenartikel
Christian Almeder, Diego Klabjan, Renate Traxler, Bernardo Almada-Lobo: Lead Time Considerations for the Multi-Level Capacitated Lot-Sizing Problem
In: European Journal of Operational Research 241 (3), 2015
Zeitschriftenartikel
Florian Dost, Robert Wilken, Maik Eisenbeiß, Bernd Skiera: On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
In: Journal of Retailing 90 (3), 2014, S. 393-407

Seiten