fdb – Forschungsdatenbank der Europa-Universität Viadrina Frankfurt (Oder)

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Zeitschriftenartikel
Martin Eisend, Nicola Stokburger-Sauer: Measurement Characteristics of Aaker’s Brand Personality Dimensions: Lessons to be Learned from Human Personality Research
In: Psychology & Marketing 30/11, 2013, S. 950-958
Zeitschriftenartikel
Martin Eisend, Nicola Stokburger-Sauer: Brand Personality: A Meta-Analytic Review of Antecedents and Consequences
In: Marketing Letters 24/3, 2013, S. 205-216
Zeitschriftenartikel
Martin Eisend: The Moderating Influence of Involvement on Two-sided Advertising Effects
In: Psychology & Marketing 30/7, 2013, S. 556-575
Zeitschriftenartikel
Martin Eisend, Julia Plagemann, Julia Sollwedel: Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Non-humorous Advertising and Its Consequences for Advertising Effectiveness
In: Journal of Advertising 43/3, 2014, S. 168-181
Zeitschriftenartikel
Susanne Schmidt, Martin Eisend: Advertising Repetition – A Meta-Analysis on Effective Frequency in Advertising
In: Journal of Advertising 44/4, 2015, S. 415-428
Zeitschriftenartikel
Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens: A Meta-Analytic Investigation of the Role of Valence in Online Reviews
In: Journal of Interactive Marketing 31/August, 2015, S. 17-27
Zeitschriftenartikel
Martin Eisend, Pakize Schuchert-Güler: Journal Publication Success of German Business Researchers: Does Gender Composition and Internationality of the Author Team Matter?
In: Business Research 8/2, 2015, S. 171-188
Zeitschriftenartikel
Farid Tarrahi, Martin Eisend: The Influence of Judgment Calls on Meta-Analytic Findings: A Meta-Meta-Analysis
In: Multivariate Behavioral Research 51/2-3, 2016, S. 314-329
Zeitschriftenartikel
Martin Eisend, Don Lehmann: Assessing the Enduring Impact of Influential Papers
In: Marketing Letters 27/1, 2016, S. 115-129
Zeitschriftenartikel
Martin Eisend, George Franke, James H. Leigh: Re-Inquiries in Advertising Research
In: Journal of Advertising 45/1, 2016, S. 1-3

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