fdb – Forschungsdatenbank der Europa-Universität Viadrina Frankfurt (Oder)

Forschungsergebnis (Zeitschriftenartikel)

Martin Eisend, Farid Tarrahi: Meta-analysis selection bias in marketing research

Abstract

The tendency ofmeta-analytic authors to select particular studies is called selection bias. Selection bias can affect the strength of themeta-analytic estimate and the attention that scholars devote to the results. This research is, in effect, a meta-analysis of the effect sizes reported or calculated from94meta-analysis studies of various topics in marketing research. The analysis reveals that estimates depend on the publication status of the included studies. The greater the percentage of studies that were published in academic journals vs. non-published studies, the greater is the size of the meta-effects, and the more published studies from leading journals the meta-analysis includes, the stronger the effect size. The meta-analytic effect size is a mediator for the influence of both the ratio of unpublished studies and the ratio of studies from leading journals on the probability of a meta-analysis to be published in a leading journal, which increases the number of citations to a meta-analysis. The findings of this study have several implications for meta-analysts, editors, reviewers and the marketing community on how to conduct and read current and future meta-analysis in marketing research.

Autor Martin Eisend, Farid Tarrahi
Titel des Aufsatzes Meta-analysis selection bias in marketing research
Jahr 2014
Zeitschrift Zeitschrift International Journal of Research in Marketing
Ausgabe / Nummer 31/3
Ranking A (VHB-Jourqual 2.1 (2011))
Seiten 317-326

Einordnung in die Universitätsstruktur

Fakultät Wirtschaftswissenschaftliche Fakultät
Lehrstuhl Professur für Betriebswirtschaftslehre, insbesondere Marketing

Bibliographische Angabe

Martin Eisend, Farid Tarrahi: Meta-analysis selection bias in marketing research. In: International Journal of Research in Marketing 31/3, 2014, S. 317-326.