fdb – Forschungsdatenbank der Europa-Universität Viadrina Frankfurt (Oder)

Research output (Article (edited volume))

Anna Rößner: Advertising Effects of Religious Stereotypes: The Moderating Influence of News Valence

Author Anna Rößner, Martin Eisend
Title of the article Advertising Effects of Religious Stereotypes: The Moderating Influence of News Valence
Publisher Springer-Gabler
Year 2018
Editor Verolien Cauberghe, Liselot Hudders, Martin Eisend
Title of edited volume Advances in Advertising Research (Vol. 9). Power to Consumers
Pages 163-176

Affiliation

Division ("Fakultät") Wirtschaftswissenschaftliche Fakultät
Lehrstuhl Professur für Betriebswirtschaftslehre, insbesondere Marketing

Citation

Anna Rößner, Martin Eisend: Advertising Effects of Religious Stereotypes: The Moderating Influence of News Valence. In: Verolien Cauberghe, Liselot Hudders, Martin Eisend (Ed.): Advances in Advertising Research (Vol. 9). Power to Consumers. Wiesbaden: Springer-Gabler 2018, S. 163-176.