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Research output (Journal article)

Norbert Cyrus, Dr. Dita Vogel: Evaluation as Knowledge Generator and Project Improver. Learning from Demand-Side Campaigns Against Trafficking in Human Beings

Zusammenfassung

Efforts against trafficking in human beings increased in the last two decades.
Although considerable funds are devoted, little is known about their effectiveness, mainly
due to a lack of or insufficient evaluation. This article reviews the quality of and insights
from available evaluation reports in the field of demand-side anti-trafficking campaigns.
Such campaigns seek to induce behavior change, particularly to abstain from buying goods
produced or services delivered under circumstances of exploitation, or to report suspicions
to helplines or police. The examination pursues three questions: How are these campaigns
supposed to work? What is known about their results? How can learning from campaign
experiences be improved? Available evaluation reports show that reporting campaigns tend
to work like a funnel. Hundreds of thousands people are targeted but only a handful of
people will ever be in a situation to behave as recommended. Messages designed to attract
attention can be misunderstood and induce harmful side-effects for victims and suspects.
The findings suggest that the watering-can principle of showering time and resources to an
external evaluation of each and every project is not appropriate. It is more convincing to
select a small share of funded projects for intensive external evaluation and give more
support to low-budget internal evaluation for all projects.

Author Norbert Cyrus, Dr. Dita Vogel
Title of the article Evaluation as Knowledge Generator and Project Improver. Learning from Demand-Side Campaigns Against Trafficking in Human Beings
Year 2018
Journal Contemporary Readings in Law and Social Justice
Issue / Number 10 (1)
Pages 57-93

Affiliation

Lehrstuhl Zentrum für Interdisziplinäre Polenstudien

Citation

Norbert Cyrus, Dr. Dita Vogel: Evaluation as Knowledge Generator and Project Improver. Learning from Demand-Side Campaigns Against Trafficking in Human Beings. In: Contemporary Readings in Law and Social Justice 10 (1), 2018, S. 57-93.